The Group does not forget to return to society, and always adheres to the concept of "serving the society and benefiting the local ", being a socially responsible enterprise, sharing burdens for the government, and benefiting the community. In 2008, the Group donated RMB ¥755,000.00 with one action for supporting Sichuan earthquake disaster area. The Group actively participated in the "Charity One Day Donation" activities initiated by the provincial, municipal and district charity, pledged charity funds RMB ¥30 million. In 2015, the Group once again pledged charity funds RMB ¥20 million, which made outstanding contributions for regional charity. The Group has gained good corporate image and social reputation, and continuously awarded title of "The most caring enterprises in Jinan City" and "Pledging love fund units".